The Kubi Software Vision
Today's Communication and Collaboration Solutions
Over time, Email has established itself as a primary vehicle for business
communications. Email is pervasive, familiar, easy to use, and allows
communication between people regardless of the software they use. These
attributes explain why 90 to 95 percent of business collaboration is conducted
through Email, according to IDC.
However, Email is not well suited to collaboration beyond sending messages and
attaching files. It lacks key qualities - including context, structure, a
shared space for project work, consolidated views of project data, and security
- which are essential to individuals and teams who need to work together on
projects. As a result, trying to collaborate in Email is frustrating at best,
and chaotic at worst.
Meanwhile, collaborative applications that have emerged over the past 15 years
have taken the approach of creating isolated workspaces, outside of Email. This
requires users to learn new interfaces and switch between applications, while
their organizations have faced large investments in training and new
infrastructures. Not surprisingly, these applications are sporadically used,
have generated limited ROI for customers, and have achieved only modest market
presence. The divergence of software products and user requirements has created
a significant market opportunity, which Kubi Software plans to capture.
Kubi Software's Approach
Kubi Software's solutions are uniquely user-centric. They are designed to
enable business users to collaborate spontaneously and securely without having
to leave Email - the application in which they "live" for most of the business
day. Working with the world's most popular Email platforms including Microsoft®
Outlook® and IBM Lotus Notes, Kubi Software creates a collaboration environment
that enables individuals and teams to share knowledge and coordinate their
activities, more effectively than ever.
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